Creating business value
through design and brand leadership.
I drive and develop our design and brand communication regardless of
channel and/or product and act on design and brand issues globally.
Read more about my work at Saab.
2017- Brand Design Manager at Saab
Split the bill - not the experience.
I was a leading part in the creation of the payment solutions brand Ecster. Coming up with the name, brand strategy, brand platform, brand identity and communication concept - seize the opportunities in life. I also led the inhouse creative team as well as external partners.
2014-2017 Creative Brand Director at Ecster
Tiny refurbishment
of a solid foundation.
I took the initiative to start the process of updating Handelbanken's visual identity together with the agency SWE. The logo was 'created' 40 years ago and needed a clean up. I was also creative director for all nineteen financial reports among other design and brand related matters such as redesign of credit and debit cards on all markets.
2011-2014 Head of Group Visual Communication at Handelsbanken
Evoke emotion and move
people to affection.
Combining strategy, aesthetics and creativity I help brands sharpen their presence, get noticed, remembered and talked about. On the list are brand identities, packaging design, brand experience concepts and more.
2001- Design and Brand Director at Mngsn Sthlm Dsgn
Personal
Father of three. Active,
supportive and outdoorsy.
As a father of three in various ages you obtain the best leadership education in the world. I also try to live an active and healthy life with a lot of training and outdoor life - hiking and cycling. Music and fine art are an important part of my life as well. Volunteering for a male help line - Mansjouren - is incredibly rewarding as I am making a positive difference in people's lives during their toughest times. One conversation at a time.
Wine is the only artwork
you can drink.
I have a great interest in food and wine and have studied through the
Wine & Spirit Education Trust (WSET 2) in London and WSET 3 via Restaurang- & Hotellhögskolan at the University of Örebro. I have led wine tasting for foreign dignitaries at Saab, I sketch wine labels in my spare time. Getting a WSET 4 in the future is also on the list.
Follow my wine journey on Instagram.
