Creating business value
through design and brand leadership.
I drive and develop our design and brand communication regardless of
channel and/or product and act on design and brand issues globally.
Read more about my work at Saab.
2017- Brand Design Manager at Saab
Split the bill - not the experience.
I was a leading part in the creation of the payment solutions brand Ecster. Coming up with the name, brand strategy, brand platform, brand identity and communication concept - seize the opportunities in life. I also led the inhouse creative team as well as external partners.
2014-2017 Creative Brand Director at Ecster
Tiny refurbishment
of a solid foundation.
I took the initiative to start the process of updating Handelbanken's visual identity together with the agency SWE. The logo was 'created' 40 years ago and needed a clean up. I was also creative director for all nineteen financial reports among other design and brand related matters such as redesign of credit and debit cards on all markets.
2011-2014 Head of Group Visual Communication at Handelsbanken
Evoke emotion and move
people to affection.
Combining strategy, aesthetics and creativity I help brands sharpen their presence, get noticed, remembered and talked about. On the list are brand identities, packaging design, brand experience concepts and more.
2001- Design and Brand Director at Mngsn Sthlm Dsgn
What people say
Creative and pragmatic
“Johan is pragmatic and very creative with a great sense of genuine what looks good and what serves the business purpose."
Sharp and quick-thinking
“Johan is one of the sharpest minds I have had the pleasure of working with in the industry. He is quick-thinking, finds unexpected ways and solutions and always delivers at top level."
Visionary and open-minded
“Johan is a true visionary with
a very distinct opinon, but always dares to dive into every task with an open mind."
