Saab Annual and Sustainability Report 2023
Peace and Security campaign
Peace and Security campaign
Saab Employer Branding
Saab Capital Market Day 2023
Saab Showroom
Svenska Designpriset
Saab Showroom
Saab Brand Portal
Saab Exhibition Concept
DSEI London 2019

Creating business value
through design and brand leadership.

I drive and develop our design and brand communication regardless of
channel and/or product and act on design and brand issues globally.

Read more about my work at Saab.

2017- Brand Design Manager at Saab

Split the bill - not the experience.

I was a leading part in the creation of the payment solutions brand Ecster. Coming up with the name, brand strategy, brand platform, brand identity and communication concept - seize the opportunities in life. I also led the inhouse creative team as well as external partners.

2014-2017 Creative Brand Director at Ecster

Visual platform
Ecster appen
Handelsbanken Platinum

Tiny refurbishment
of a solid foundation.

I took the initiative to start the process of updating Handelbanken's visual identity together with the agency SWE. The logo was 'created' 40 years ago and needed a clean up. I was also creative director for all nineteen financial reports among other design and brand related matters such as redesign of credit and debit cards on all markets.

2011-2014 Head of Group Visual Communication at Handelsbanken

Evoke emotion and move
people to affection.

Combining strategy, aesthetics and creativity I help brands sharpen their presence, get noticed, remembered and talked about. On the list are brand identities, packaging design, brand experience concepts and more.

2001- Design and Brand Director at Mngsn Sthlm Dsgn

Teknik Magasinet
Teknik Magasinet
Balvenie Academy
Eat your Garden
Eat Your Garden
Happy Hydration
Happy Hydration
Pick & Go
Gentlemens Monocle Gin
Tidningen Dagen
Tidningen Dagen
Tidningen Dagen

What people say

Creative and pragmatic

Johan is pragmatic and very creative with a great sense of genuine what looks good and what serves the business purpose."

Sharp and quick-thinking

Johan is one of the sharpest minds I have had the pleasure of working with in the industry. He is quick-thinking, finds unexpected ways and solutions and always delivers at top level."

Visionary and open-minded 

“Johan is a true visionary with
a very distinct opinon, but always dares to dive into every task with an open mind.