As an award winning Brand Design Manager, I play a pivotal role in shaping and maintaining the visual identity and brand communication for Saab, driving brand equity and contributing to the overall success and growth. This multifaceted role encompasses both creative and strategic aspects, requiring a blend of artistic talent, leadership skills, and business acumen.

I collaborate with the c-suite management team to develop strategic brand initiatives and activities that strengthen brand positioning and resonate with our target audiences. I also work closely with cross-functional teams globally, including marketing, product development, and sales, to integrate our brand strategy into all aspects of the business and drive cohesive brand experiences across all touchpoints.

One day it’s crafting a brand communication campaign, next day is shaping a brand new office somewhere in the world, founding a new sub-brand within the group or collaborate closely with external partners to strengthen our brand across all channels.

In short: translating the brand vision into lasting impact. Internal and external.

Working at Saab is working at the cutting edge of technology. The defense industry has always been the driver of innovation. Knowledge of state of the art products and solutions in both hardware and software is a must.

So, learn, lead and perform is really not unfamiliar to me. I like being in a position where I lead and pave the way with an overall creative vision for the brand. Crafting solutions with consistency in every brand experience.