Over 25 years
of experience and expertise

I am passionate about communication and brand experiences that lead to commercial and emotional change. The route is through a holistic and transparent process: Discover. Define. Develop. Deliver.

With over 25 years of experience, I work at the intersection of brand strategy and creative expression. During my career, I have had the privilege of leading the design and brand initiatives for a variety of companies, from B2B to B2C, listed companies to start-ups, a global defense company to the small local vegan restaurant.

I love helping organisations facing an inflection point with their brand. I am at my best where I can lead the work with strategy, aesthetics, and creativity close to the business. I am used to working with change management with many stakeholders involved, being a leader, challenger, motivator, advisor and coach for colleagues and external partners.

Simply put: I move freely in three areas that may have different priorities depending on what the challenge looks like: Strategy. Design. Communication.