I am passionate about communication and brand experiences that lead to commercial and emotional change. The route is through a holistic and transparent process: Discover. Define. Develop. Deliver.
With over 20 years of experience, I work at the intersection of brand strategy and creative expression. During my career, I have had the privilege of leading the design and brand initiatives for a variety of companies, from B2B to B2C, listed companies to start-ups, a global defense company to the small local vegan restaurant.
I love helping organisations facing an inflection point with their brand. I am at my best where I can lead the work with strategy, aesthetics and creativity close to the business. Being a leader, challenger, motivator, advisor and guide for colleagues and external partners.
Simply put: I move freely in three areas that may have different priorities depending on what the challenge looks like: Strategy. Design. Communication.
I have worked with campaigns, brand identities, packaging design, brand experience concepts, digital solutions and more. In addition to my experience, I also lecture on brands, design and marketing communication at Beckmans School of Design, Berghs SoC and Forsbergs Skola. In 2018, I had the honor being on the B2B jury of 100-wattaren. I also hold a Diploma in Coaching - meeting the ACC level according to ICF (International Coaching Federation).
Working at Saab is working at the cutting edge of technology. The defense industry has always been the driver of innovation. This experience translates to anywhere, where staying atop of the connected, high-tech world is critical.
So, learn, lead and perform is really not unfamiliar to me. I like being in a position where I lead and pave the way with an overall creative vision for the brand. Crafting solutions with consistency in every brand experience.