I work with brand strategies, brand identities, branded environments and visual communication. 


By combining strategy, aesthetics and creativity I help brands sharpen their presence, get noticed, remembered and talked about. In short: create brand experiences that evokes emotion and move people to affection. 

As human beings, we best remember the persons or experiences that has on any level touched us. The same goes for design and brands. I believe in design and brand communication that triggers interest and curiosity. 

Therefore I make no distinction between visual communication, architecture, digital solutions or other forms of communication. The perception of a brand is dependent on all its components as all brand experiences are intertwined, so the work must be coherent. 

I also believe that the best solutions are created through cooperation and dialogue. But the best ideas do more than provide simple answers – they open new opportunities. When delivered with originality and wit, they create sustainable and profitable brands.



A good brand experience is the product of both a strategic and creative process. 


And hey, it's not a one man show – it’s an everyday collaboration.

First we must listen, learn and discover. Then define and challenge the need together. Finally is the development and delivery of the specific solution aligned to the product, service or brand.

The process in short: Discover – Define – Develop – Deliver.

The solution must also do more than just create value beyond the purely aesthetic –sustainability, long-term growth and profitability is essential. Therefore you have to evaluate the result and our work.


Over 20 years of combined experience and expertise.

I have worked with advertising campaigns, brand identities, packaging design, brand experience concepts, digital solutions, customer magazines, annual reports and more.

In addition to my experience, I also lecture on brands, design and marketing communication at Beckmans School of Design, Berghs SoC and Forsbergs Skola.

Brand building
Saab showroom
Svenska Designpriset
Saab Annual Report
Johan Mångsén
Berghs SoC

I am passionate with a strong focus on design and communication driving brands forward.

I like being in a position where I lead and pave the way with an overall creative vision for the brand. Crafting solutions with consistency in every brand experience.